S.M.A.R.T. is a mnemonic acronym, that gives criteria to guide in the setting of goals and objectives for better results, clarity, and alignment.
A characteristic of management excellence is a climate in which company officers and managers talk in terms of objectives.
Management must also realize that the writing of objectives represents a new world to many managers.
A clear objective should be specific, measurable, assignable, realistic, and time-related.
"... Recognizing that objectives enable an organization to focus on problems, gives the company a sense of direction, so why can't most managers write meaningful objectives?..."
The SMART method is a very useful tool for defining and understanding goals more clearly.
SMART goals stand for Specific, Measurable, Achievable, Relevant, and Time-Bound.
S – Specific: In order for a goal to be effective, it needs to be specific. The goals must be formulated in a specific and precise, with no room for ambiguity or double interpretation;
M - Measurable: The goals must be defined in a way that can be measured and analyzed in terms of values or volumes. It makes it easier to track progress and know when you’ve reached the finish line.
A – Achievable: the possibility of achieving the goals must be present, that is, they must be reachable. This is the point in the process when you give yourself a serious reality check.
R – Relevant: Why are you setting the goal that you’re setting? Goals should not be intended to achieve ends superior to what the means allow.
T – Time-based: To properly measure success, you and your team need to be on the same page about when a goal has been reached. Goals must have a well-defined term and duration defined.
An example of a SMART-goal statement might look like this:
Our goal is to [quantifiable objective] by [timeframe or deadline]. [Key players or teams] will accomplish this goal by [what steps you’ll take to achieve the goal]. Accomplishing this goal will [result or benefit].
This is the basic model for the construction of a goal that can be understood by any member of the organization, at any level, also allowing that it can always be measured as it is being executed.
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